Google Cloud’s expanding enterprise footprint and the rise of the 10 year deal

By James Governor | @monkchips | 

Land and expand is the classic enterprise sales strategy. While normally used to describe the process of winning a customer and then expanding the scope of engagement over time, it can just as well be used to discuss sectoral wins. In light of that Google Cloud Platform (GCP) has had some notable wins lately, landing huge transformation deals in new geographies and bulking up in vertical industries.

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